Knowing
Your Color
The Key to Successful Human Interaction
In his new book, Jerry W. Redmond distils three decades of international consulting into a practical model of four behavioral colors. Learn to read the people around you, adapt how you communicate, and build stronger professional relationships.
Available in English and German. Paperback and Kindle.
Four colors. One key to better interaction.
Everyone leads with one behavioral color and is supported by a second. Recognising both, in yourself and in others, changes how conversations go.
Red
Leadership & decisive action
Confident, direct, hard-working and willing to lead.
Blue
Logic & reliable thinking
Analytical, factual, careful, organised and dependable.
Green
Harmony & support
Kind, calm, helpful, honest and team-oriented.
Yellow
Warmth & connection
Friendly, optimistic, communicative and eager to connect.
Written for professionals who work with people every day.
Drawing on his work with tax advisers, auditors, and international teams, Jerry shows how behavioral colors play out in meetings, negotiations, feedback, and leadership. The book is the foundation of our intercultural and leadership training and of the Behavioral Color Workshop.
- Understand
- Build awareness of your own behavioral color and how others experience you.
- Respect
- Value the differences that make teams stronger instead of letting them create friction.
- Connect
- Build stronger relationships with colleagues, clients, and partners across cultures.
- Succeed
- Achieve more together by adapting how you lead, communicate, and negotiate.
Available in two languages
Order the paperback or Kindle edition on Amazon.